FMC is to promote people to use more than trend, including changes in churn and loyalty, the next generation of telephone services, income-generating opportunities, and infrastructure technology.
2006 FMC theory closer to reality. As a provider of wireless and wireline services and their hybrid, cable service providers and cable network is no longer closely tied together. Instead, they will use video and personalized ring tones, etc. Adhesive services continue to gain market share for wireless providers to establish co-operation between competition. Wireless and wired line is really blurred.
FMC is to promote people to use more than trend, including changes in churn and loyalty, the next generation of telephone services, income-generating opportunities, and infrastructure technology. Together, these trend became encourage operators to invest in current motivation, which will in the next few years to lay the foundation for a true FMC.
FMC is promoting a major supply and demand factors that affect the traditional market. On the wired network, the voice mail and call forwarding services once very common, but mobile users think they are advanced features. Now the next generation of mobile service providers are committed to revenue-generating services to increase network value. Mobile users are accustomed to easy access to these services quickly, while still enjoying the flexibility of mobile phones bring. As a result, more and more users away from the wired communications.
This is not to join the technological revolution of the traditional phone providers may be catastrophic news. Telecommunications industry's windfall profits in the future will come from full-motion video of these advanced services. The service to be successful, providers must through broadband and IP technology to ensure service quality and the best user experience.
Showed the best user experience of today's dual-mode phones, which allow users to only one phone can be moved outside the home and use. This will allow users who have become the leading provider greater control because they wanted the flexibility of location, without any delay or performance issues of quality content, but also personalized service. Telecommunications industry is moving from providing network-centric functionality into the user needs to provide for the center. In the past, the user selects the network can only be limited to the initial design features. Today, users demand more from their content and services, forcing the design of the new network can support many features and content. Type of service provided is not a traditional single network-centric services (call transfer), but in user-centered services (such as Web conferencing and online communication, and friends list).
New personalized services
In addition to these new features video and ring tones, we also see what other personalized services? Personalized ringback tone or location-based services and these have been sighted among service providers rapidly popular. Personalized ringback tone service may use forms of advertising, so the user can notify the department stores or cheap activities; and location-based services may have for this purpose: the restaurant menu and / or restaurant, video to mobile users phone.
Other popular income-generating improvements include:
Recharge mobile games. Game services firm to attract users to the user, because it provides a highly interactive, personalized, media-rich experience. The song, sound, video and Web and media content to an attractive, top-player interactive gaming service this function provides a rich, dynamic service experience, which may cause the user's interest. Users can find other user status information, please play with each other online games, you can play while you chat.
Mobile virtual switch. This feature integrates the enterprise voice capabilities to hosting the virtual switch programs. In addition, the dual-mode phone for local and remote employees as long as the use of a phone can get the same set of features to improve efficiency and reduce costs.
Missed call notification. This service can be found through the wireless network is not to answer the phone, then send text messages to remind customers. Subsequently, the customer can call back dial side. The existing services can be expanded to include caller ID display function, or add video message.
Rover service. "Welcome message" on behalf of the attractive range of services, because service providers can attract the roaming user to the network. Roaming user to a particular country, "welcome message" will stay in each other regularly sent to him, can contain useful information, such as weather forecasts, currency exchange rates and local well-known restaurants. Service providers can customize the information to attract and out of the roaming user, thereby improving services for mobile roaming user experience, increase their loyalty to the service provider.
Location-based services. The service enables mobile operators can enable enterprises the opportunity to mobile users at the same place to sell. Once the mobile user in the mobile network moves between two different areas, mobile station (MS) will send a "location update" message to the network. Application software to detect "location update" message, it will search the database to find the customers to the advertisement published.
Infrastructure changes
The deployment of rich content and multimedia development using the new service, the underlying infrastructure must be allowed to access them from any device. This infrastructure to be able to flexibly respond to changing customer needs, first with something small to minimize the risk and cost, and then be expanded as the number of users increases. Easy to use general-purpose network access and content providers to build open standards. These standards and technologies will come from? Created during the Internet revolution and the development of Internet and Web-based technologies will be crucial.
As mobile networks and fixed-line providers are expected to avoid the thorny issue of ongoing customer loss, they will understand that these new services is a way to increase customer loyalty. Need to maintain such a hybrid network environment it is IP or TDM, fixed or mobile network service information, as defined by the 3GPP IP Multimedia Subsystem (IMS) provides a standard architecture to meet these requirements. According to a recent industry survey showed that about 25% of operators expect to see the end of 2006, IMS technology in their network, large-scale deployment; and another 38% expected in 2007 or 2008 to see that.
Expand the scope of SIP application
As more and more time to migrate to the cellular voice network, integration of the two network service providers is now operational needs, but also technology needs. FMC technology combines VoIP and cellular networks, integrated wired and wireless technologies and services, but also in the fixed-line (WiFi or 802.11) and wireless (cellular) networks seamlessly switch IP calls, when moving across the two networks is only one user identity.
However, not all of the FMC method of access to a comprehensive service model as well as advanced applications to track roaming users. The most advanced integration solutions based on Session Initiation Protocol (SIP) application server and WiFi / cellular FMC dual-mode phones to work.
Session Initiation Protocol (SIP) is defined by the IETF standards group a relatively new text-based session management protocol. SIP is responsible for handling user location, availability and call setup, TCP or UDP on the run. And their corresponding SIP protocol and are beginning to replace the H.323 protocol.
SIP has become the network through the integration of telephone features and enhanced services industry standards, is ideal for supporting mobile applications. If operators use this method, can provide new, enhanced SIP-based applications and value-added services to attract customers, reduce customer churn. FCM with SIP-based solutions, a variety of operators not only can seamlessly switch VoIP call, you can seamlessly across WiFi and cellular networks switch advanced calling features and applications. Users can simply use a device to access from anywhere in the range of unique mobile applications, including personalized service management, conference, collaboration, communication, and online status, and many other applications.
These applications add to the expectations of the advanced feature set of integrated service providers and wireless operations is particularly important. SIP-based FMC solutions for servers to enable operators to expand the network to include these new advanced features. FMC also reduces end-user cost of using mobile services, as managed FMC services can significantly reduce the capital expenditure for each user and total cost of ownership.
True integration can be wired VoIP networks and cellular characteristics of the extended enterprise network, enabling service providers to provide services to enterprises. This is particularly attractive to integrated service provider of wireless operations, as they often do not have enterprise-class feature set. With SIP-based application server approach, business users of FMC phone can act as an extension of business telephone systems, both inside and outside the enterprise using the enterprise features. Is not SIP-based FMC solutions, such as using license-free mobile access (UMA) technology, the program does not provide enterprise-class features, also unable to integrate cellular service operators to provide access to profitable operations enterprise market.
Seamless migration to 3G
Although only advanced mobile applications this reason enough to SIP-based FMC solutions, but operators have also received another major benefit. Because almost all the world, operators have claimed to the network migration to 3G networks, they now must be deployed FMC technology migration can continue to provide value-added services. SIP-based approach enables service providers to migrate at their own pace, while the real 3G, now able to deploy 3G Release 6 + applications on the existing 2.5G network without any change. As operators expand 3G R6 + network, customers in the existing networks and new 3G networks when roaming, operators can continue to provide them with advanced features. Once the operators to migrate to the full implementation of 3G networks, but also to continue in the same application server to add new advanced applications.
FMC attracts many different types of carriers, including wireline and wireless assets, have integrated carriers, only wired or wireless assets, asset operators, and multi-service or cable television operators. Cable operators will belong to the ranks of early adopters FMC technology, because they entered this market has a very strong motive. Now, cable operators talk time up to 40% of the cellular network provider to be robbed. FMC will help these operators through the provision of mobile services, while maintaining control of the call to call back the lost time and remain profitable. Integration will help to retain customers and attract new customers, providing competitive differentiation, and create opportunities to increase service revenue.
Integrated wired / wireless providers will also benefit from VoIP / cellular convergence, as it enable them to improve efficiency, network coverage and capacity to solve the problem. As long as a network provider to provide fixed and mobile services, no need to maintain several network.
WiFi was once afraid of competition, cellular carriers are now embracing this technology as a means to expand their business, to provide services in indoor and outdoor coverage, reduce churn. FMC's an additional advantage is that it can help operators more efficient use of transmission towers. If the traditional network in an area increase in the number of users, the capacity of towers may reach the limit, and thus can not serve the user - the additional cost is very high tower. FMC easing capacity pressures, because it allows operators to build a two-tier network, through the expansion of WiFi hot spots - can be located anywhere in the customer for indoor use, so in the more regional service to more users, the cost is far lower in the tower. It is estimated that Asia as a two-tier cellular network operator, if constructed, installed WiFi networks inside buildings, rather than erect more towers savings of up to 300 million U.S. dollars.
Consumer demand and device capabilities, the market recognized that traditional wired and mobile networks and services through partners will eventually integrate these factors have been together for fixed-mobile convergence as present strategic plan, and in the not too distant future a reality created the conditions.
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