Management of science and technology in the domestic apparel in Shanghai is almost Yum Software "innovation" a synonym. Established as the beginning of this century clothing software company, Yum has more than its competitors has the innovative spirit and cutting-edge sharp marketing strategies. Today, Yum software has become the largest market share within the ability of enterprises, some of the Chinese Garment Industry in the area, Yum's market share even more dramatically than the domestic incumbent enterprise software vendors - UF.
8 years ago, the Chinese market, managing the software industry is in a dogfight era. Yum Since its inception, the market is not mature enough to enter the competition is unusually fierce in the industry, this may be a lot of people think that some paranoid, but Yum is precisely to seize market opportunities and clever to avoid the vicious competition, a successful intercept of a fast-growing market segments - apparel management software market, which built up in the clothing field its own unique advantages.
December 2005, president of Yum Huang Fei software Yum users communicate at the Third National Conference, the first time a "customer-centric" strategy for the future, this strategy Yum is known internally as "100 won the first revolution. " Exchanges in this session of the user conference, from 9 animal husbandry, some speaking on behalf of the king costumes for all participating enterprises and representatives of the media rather surprised: "At present, nine Mu Wang brand product inventory data, the accuracy was 98.5%; material inventory data, the accuracy was 100%; sales data collection time of less than 1.5 days, while in the absence of the system before using Yum, the period of 1.5 days -7 days; end sales data, the accuracy was 100%, after This data is between 75% -85%; distributors Yum utilization of the system has more than 85% ... .... Our company has been shared with Yum industry management experience, Party A and Party B does not exist relationships. "
In fact, this is kind of a win-win model. For Yum, the adoption and continued communication between the many brands of clothing were all first-hand materials, so that it can more accurately grasp the clothing brand in the process of advancing information technology faced real problems and needs, so that their new products with more targeted, more close to customer needs. As for brands, in the process of building information to help get more deeper level of communication, information to promote the faster, and information technology benefits of the brand of clothing, especially for companies in logistics, product delivery, rapid response capability of the important role that all brands have to know.
It is based on this extensive communication with customers, and customer demand for investigation and analysis of Yum since its inception, it has maintained every year to meet the market demand for new products to market records. Yum's development path, is accompanied by the continuous upgrading of products and constantly develop new products, rhythm and line, which is that it can win customer trust and extensive cooperation and achieved a basic problem of the market.
September 2008, Yum Yum held in Gulangyu channel partner summit in the country. The first day of the summit, Huang Fei published "Innovation Pilot Future" on the topic. Huang Fei said: "subject to various macroeconomic, legal, social and other factors, the apparel industry is undergoing tremendous change. In the past two years, new business models, innovation and technology, management thinking endless. New a business innovation and industry thought is constantly enlarged, affecting more and more enterprises. We had a premonition that apparel industry upgrading urgency of the needs, and begin to prepare. "
At the summit, Huang Fei was also released to partners Yum future pan-commerce business. The business focuses on the apparel industry to support the clothing distribution area of the upstream and downstream (apparel brands, manufacturers and clothing distribution business) of the entire supply chain management, providing customers one-stop shop for all processes Di Sanfang 浜ゆ槗 platform to realize maximize the integration of industry resources. Construction of this new relationship between the business relationship - in step of the supply chain operation, real-time data transfer and sharing, seamless two-way communication mechanism. This strategy can not only bring enormous business opportunities for customers, but also to create a more business value and competitiveness of the new ecosystem.
As the "IT managers in the world" magazine described it, the past 10 years, China has turned upside down. Most people in the past 10 years, bought his first car in life, the first suite, the Chinese already have a large number of "world leader" or even "the world's first" business, Lenovo acquired the founder of IT industry - IBM's PC business, which 10 years ago, it is unimaginable. We all should feel fortunate to participate in and witness to this era. And every period of history, like all the waves are going through a time when mediocrity, understatement, and only look back in time, only to find how we have gone through with a magnificent years.
The next 10 years, China business development will enter a new phase - Innovation and Beyond. Here's "innovation" not only a narrow product, research and innovation, should Chinese enterprises in management, business models, systems, and cultural innovation, and "Beyond" is also not just against competitors, but also their own ability to transcend the limits of thinking.
Back to the apparel industry, Yum on the future development of the apparel industry to judge too. Therefore, we have reason to expect, Yum's second revolution will continue to be wonderful.
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